Make way, Miss World, for the answer to all conventional beauty pageants. In this contest, a pretty face will get you absolutely nowhere – since the objective is to appear as ugly as possible.
Contestants take it in turns to ‘gurn’ or pull a face through a horse collar, with the winner being the person who produces the most grotesque visage.
The face-pulling contest is held annually on the third Saturday in September at the Egremont Crab Fair in Cumbria, which also plays host to a pipe-smoking race and greasy pole climbing competition.
Competitors attempt to climb a lard-greased pole to retrieve a prize from the top. That beats a swimwear parade any day.
Share this article